Evaluate the response (U21, D1)
Learning Outcome 3 (U21): Be able to pitch ideas on a proposed media product and respond to questions.
Feedback received:
From re-watching my video and listening to the question and feedback the client gave me I have taken on board some of the information.
The client suggested that I adapt my mood-board to make it more relevant to open mic nights. I will be taking this information on board and instead of including big crowds will focus more on smaller crowds and really represent what it's like to be watching an open mic night and what it's like to perform. I plan to include pictures of a bar with a range of drinks, wooden stalls, chairs and include a small stage with one microphone and spot lights. This links back to the brief because it wants me to create a magazine for North London music magazine, therefore my mood-board needs to represent concerts and open mic nights in North London in order for the audience to really visualise an event. After speaking to the client, I realised that mood-boards are very important pieces of planning, because they can be used to generate ideas for the final product.
The client advised me to adapt and change my font ideas. This is because having too many fonts on one page can be very confusing and misleading for the readers. My original fonts I chose were lemon/milk, code font and a curly writer one. I chose these fonts because I thought they would all link together however it may look too messy on one page. Therefore, taking on board the client's suggestions I have used a less bold version of lemon/milk and will be using fragment core font for the double page spread as it is easy to read and links with the my title font. I've decided to reject my initial choice of Typewriter for the body copy, as it reflected the codes and conventions of a newspaper, rather than a magazine. When reduced in size to fit the page, it became too small to read because of the eroded style. I've decided instead to opt for a class sans-serif typeface instead. After some research, I settled on Helvetica: this is a modern typeface, and is very contemporary. This therefore fits the client brief. Most magazines only consist of 2 or 3 fonts. Therefore, by limiting my font options to 2 or 3 I will be sticking with the codes and conventions of a magazine. The client also suggested I use a range of different sizes in order for it to connect with a magazines code and conventions.
Another suggestion the client made was why did I choose to target university students. I chose this target audience because from my research of who attends open mic night my research showed that this was the most common age group. The client suggested that I change the target audience, however I will not be following this advice because my research shows that university students are the more popular and regular visitors to open mic nights. Additionally, I have a large secondary target audience of 25-35 year-olds, so I feel I have covered a wide demographic overall. I considered whether I should expand it beyond the 35 year-old limit, or attempt to incorporate younger audiences into my primary target audience, but felt that the university audience is key to the success of my magazine. Younger audiences wouldn't necessarily be appropriate, as open mic nights tend to be in venues selling alcohol.
Another piece of feedback I was given by the client was that I didn't have a strong enough Unique Selling Point. The client felt that the idea has already been done before. However, when I looked in to it I couldn't find any magazine with the same USP. As I live in North London I have never come across a USP the same as mine. The brief states that it must be about North London and therefore this type of magazine doesn't exist in North London therefore I have a strong USP. I feel that by incorporating give-away elements in the magazine, such as free entry, meet-and-greets, and percentage off drinks and food, I will be taking the USP even further, and that I will be able to build up a loyal fanbase. This is in line with the brief, and is a good way of ensuring my magazine will evolve. Initially, I will include a puff piece on the front cover of the magazine, and will feature the give-away element in this. it should therefore be eye-catching, potentially using bold colours to attract consumers.
Overall, I felt that the client feedback was extremely useful. He liked my pitch, and thought I had presented my ideas very clearly, but his comments have been helpful in trying to streamline my ideas into a bold, eye-catching design with a USP that will attract the designated target audience.
Feedback received:
From re-watching my video and listening to the question and feedback the client gave me I have taken on board some of the information.
The client suggested that I adapt my mood-board to make it more relevant to open mic nights. I will be taking this information on board and instead of including big crowds will focus more on smaller crowds and really represent what it's like to be watching an open mic night and what it's like to perform. I plan to include pictures of a bar with a range of drinks, wooden stalls, chairs and include a small stage with one microphone and spot lights. This links back to the brief because it wants me to create a magazine for North London music magazine, therefore my mood-board needs to represent concerts and open mic nights in North London in order for the audience to really visualise an event. After speaking to the client, I realised that mood-boards are very important pieces of planning, because they can be used to generate ideas for the final product.
The client advised me to adapt and change my font ideas. This is because having too many fonts on one page can be very confusing and misleading for the readers. My original fonts I chose were lemon/milk, code font and a curly writer one. I chose these fonts because I thought they would all link together however it may look too messy on one page. Therefore, taking on board the client's suggestions I have used a less bold version of lemon/milk and will be using fragment core font for the double page spread as it is easy to read and links with the my title font. I've decided to reject my initial choice of Typewriter for the body copy, as it reflected the codes and conventions of a newspaper, rather than a magazine. When reduced in size to fit the page, it became too small to read because of the eroded style. I've decided instead to opt for a class sans-serif typeface instead. After some research, I settled on Helvetica: this is a modern typeface, and is very contemporary. This therefore fits the client brief. Most magazines only consist of 2 or 3 fonts. Therefore, by limiting my font options to 2 or 3 I will be sticking with the codes and conventions of a magazine. The client also suggested I use a range of different sizes in order for it to connect with a magazines code and conventions.
Another suggestion the client made was why did I choose to target university students. I chose this target audience because from my research of who attends open mic night my research showed that this was the most common age group. The client suggested that I change the target audience, however I will not be following this advice because my research shows that university students are the more popular and regular visitors to open mic nights. Additionally, I have a large secondary target audience of 25-35 year-olds, so I feel I have covered a wide demographic overall. I considered whether I should expand it beyond the 35 year-old limit, or attempt to incorporate younger audiences into my primary target audience, but felt that the university audience is key to the success of my magazine. Younger audiences wouldn't necessarily be appropriate, as open mic nights tend to be in venues selling alcohol.
Another piece of feedback I was given by the client was that I didn't have a strong enough Unique Selling Point. The client felt that the idea has already been done before. However, when I looked in to it I couldn't find any magazine with the same USP. As I live in North London I have never come across a USP the same as mine. The brief states that it must be about North London and therefore this type of magazine doesn't exist in North London therefore I have a strong USP. I feel that by incorporating give-away elements in the magazine, such as free entry, meet-and-greets, and percentage off drinks and food, I will be taking the USP even further, and that I will be able to build up a loyal fanbase. This is in line with the brief, and is a good way of ensuring my magazine will evolve. Initially, I will include a puff piece on the front cover of the magazine, and will feature the give-away element in this. it should therefore be eye-catching, potentially using bold colours to attract consumers.
Overall, I felt that the client feedback was extremely useful. He liked my pitch, and thought I had presented my ideas very clearly, but his comments have been helpful in trying to streamline my ideas into a bold, eye-catching design with a USP that will attract the designated target audience.
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